myPRIDE365 began with a simple idea: queer joy deserves space year-round.

What started as a small LGBTQ+ merchandise concept evolved into something larger — a creative platform focused on events, travel, community, storytelling, and thoughtfully curated everyday goods designed to celebrate identity, connection, and self-expression.

Founded in Central Illinois, myPRIDE365 was created in response to a reality many queer people still experience: even in welcoming communities, truly dedicated LGBTQ+ spaces can be limited. The brand grew from a desire to help create environments where people could feel comfortable, visible, celebrated, and fully themselves.

Over time, myPRIDE365 expanded beyond merchandise into immersive experiences including drag brunches, themed events, collaborative productions, curated shopping collections, and editorial storytelling. Early events like SERVED! helped establish the brand’s focus on creating elevated, inclusive experiences that felt both celebratory and intentional. Rather than leaning into exclusivity or nightlife stereotypes, the goal became creating welcoming spaces centered around creativity, connection, and queer joy across generations.

Today, myPRIDE365 is structured around four connected pillars:

The Shop

Curated gifts, statement pieces, travel essentials, home accents, and everyday objects designed with pride, personality, and intention.

The Stage

Drag-led event production, live entertainment, and immersive queer-centered experiences.

The Weekend

Travel concepts, micro-escapes, and curated getaway experiences built around celebration, discovery, and connection.

The Collective

Editorial storytelling, guides, conversations, and creative projects exploring queer life, culture, and community.

At its core, myPRIDE365 exists to help extend queer space beyond a single venue, event, or season — into the everyday moments that shape how we live, gather, travel, celebrate, and connect.

Pride crafted daily.

myPRIDE365 operates as a registered limited liability company.